Blue ocean strategy: Revolution or just buzz?

Blue ocean strategy: Revolution or just buzz?

ByVincent Patenaude

What is the blue ocean strategy? Blue ocean strategy is a very common concept in the world of business and corporate strategy. It was popularized by professors W. Chan Kim and Renée Mauborgne in their eponymous work “Blue Ocean Strategy: How to create new strategic spaces”. The blue ocean strategy offers an innovative approach to…

What does the acronym CRM (Customer Relationship Management) mean?

What does the acronym CRM (Customer Relationship Management) mean?

ByVincent Patenaude

Understanding the acronym CRM What is CRM? The term CRM refers to customer relationship management, in English Customer Relationship Management. It is a strategic approach that aims to understand, anticipate and respond to customer needs in a personalized and effective manner. The benefits of CRM Companies use software CRM to centralize information about their customers,…