Understand the challenges of online visibility for your brand Notoriety in marketing, it’s what ? Simply put, it is the extent to which your brand is known and recognized by the public. The higher your awareness, the more likely people are to think of your brand when they need products or services you provide.The importance…
Understanding key performance indicators in web analytics In web analytics, key performance indicators or KPIs (Key Performance Indicators) are quantitative measures used to evaluate the effectiveness of an online strategy. These metrics, when chosen well, provide a clear picture of the performance of a website or digital campaign. Understanding them and using them correctly is…
Understanding Content Marketing and Traditional Advertising Content Marketing: definition and implementation THE Content Marketing, also known as Content Marketing, represents a marketing strategy oriented towards the creation and distribution of relevant, high-quality and value-added content. Its main goal is to attract and engage a target audience and then convert them into active customers.Implementing Content Marketing…
Development of new technologies: influential tools for digital marketing The essential role of new technologies in digital marketing Contemporary digital marketing is dominated by titanic forces such as GAFA, GAFAM and NATU, which have firmly anchored their presence in the global technological landscape. But more importantly, these giants brought with them cutting-edge tools and innovative…
Understand the concept of retargeting Retargeting, or advertising retargeting, is a marketing strategy used to re-create engagement with potential customers who have already interacted with your brand or website. By using tracking technologies such as tracking and device ID, retargeting allows advertisers to personalize their messages based on user activity on the website.It is possible…
Understand the specific challenges of digital marketing Digital marketing: a constantly evolving landscape Over the years, the Digital Marketing has become an essential component of any successful business strategy. It encompasses various aspects, ranging from choosing a digital communications agency to applying content marketing techniques in the industry. Even more so in this world where…
The power of real-time engagement The importance of live videos for real-time engagement The world of digital communication has undergone profound changes with the advent of live videos. These offer an unparalleled level of interaction and engagement. The feeling of real time and the immediacy they provide strengthen the connection between the audience and the…
Understanding the concept of influential marketing THE influencer marketing is a marketing method that focuses on using key opinion leaders to drive your brand’s message to the mass market. This form of marketing not only influences consumers’ purchasing decisions, but also their way of perceiving a brand or product. Influencer marketing for SMEs Small and…
Understanding the Role of Social Media in Customer Service With the rise of Digital Marketing, customer relations have greatly evolved. One of the major players in this revolution is none other than the social networks. True exchange platforms, they have become an essential tool for customer service.How do social networks influence customer relations? What role…
The importance of predictive analytics in digital marketing In a world where Digital Marketing has taken on great importance, the role ofpredictive analytics has become crucial. Marketing is now an increasingly data-driven business, and predictive analytics is the cutting-edge tool that allows marketers to predict future trends, understand their customers, and make informed strategic decisions….
