Development of new technologies: influential tools for digital marketing The essential role of new technologies in digital marketing Contemporary digital marketing is dominated by titanic forces such as GAFA, GAFAM and NATU, which have firmly anchored their presence in the global technological landscape. But more importantly, these giants brought with them cutting-edge tools and innovative…
The importance of predictive analytics in digital marketing In a world where Digital Marketing has taken on great importance, the role ofpredictive analytics has become crucial. Marketing is now an increasingly data-driven business, and predictive analytics is the cutting-edge tool that allows marketers to predict future trends, understand their customers, and make informed strategic decisions….
What is incremental innovation? Incremental innovation is a process of continuous improvement which consists of making incremental modifications and improvements to an existing product, service or process, in order to optimize its operation and provide additional value. Unlike disruptive innovation, which aims to revolutionize a market by introducing new technologies or radically different concepts, incremental…
What is the blue ocean strategy? Blue ocean strategy is a very common concept in the world of business and corporate strategy. It was popularized by professors W. Chan Kim and Renée Mauborgne in their eponymous work “Blue Ocean Strategy: How to create new strategic spaces”. The blue ocean strategy offers an innovative approach to…
The role of management in innovation Innovation is an essential element of business success in an ever-changing world. The role of management in innovation is therefore crucial to ensure the growth and competitiveness of the organization. Indeed, it is up to managers to establish a culture of innovation, to encourage the creation of new ideas,…
Develop relevant and quality content Understand the importance of quality content In the world of the web, content is king. To attract the attention of Internet users and search engines, it is essential to develop relevant and quality content. Well-written, informative and interesting content is the key to increasing the visibility of your website. Whether…
ComEx: definition and role What is ComEx? The ComEx, short for Executive Committee, refers to the highest strategic management body within a company. It is usually made up of the highest-ranking executives such as the CEO, CFO, CMO, etc. The ComEx meets regularly to make the most crucial decisions for the company and define its…
Defining Engagement on Instagram What is engagement on Instagram? L’commitment on Instagram refers to user interaction with content posted by an account. This includes likes, comments, shares, but also time spent viewing posts. In other words, engagement measures followers’ attachment, interest, and interaction with the content on an Instagram account. Why is engagement important on…
Optimize your Instagram profile Use an Attractive Profile Picture The first step to optimizing your Instagram profile is to choose an attractive profile photo. Make sure the image represents your brand or personality well. Use a high-quality photo that is easily recognizable, even in small format. Write an effective bio Your bio is the perfect…
Image format trends on Instagram in 2024 The dominance of interactive stories Instagram continues to drive user engagement through interactive stories. In 2024, brands will massively adopt this ephemeral and engaging format to communicate with their audience. Interactive stickers, polls, and Q&As remain popular tools for engaging with subscribers in a more authentic way. The…
