Defining Engagement on Instagram What is engagement on Instagram? L’commitment on Instagram refers to user interaction with content posted by an account. This includes likes, comments, shares, but also time spent viewing posts. In other words, engagement measures followers’ attachment, interest, and interaction with the content on an Instagram account. Why is engagement important on…
Understand the importance of boosting your presence on Instagram Introduction: Why Instagram is essential for your digital strategy These days, Instagram has become much more than just a photo-sharing platform. With more than a billion monthly active users, this social network has become a real must-have for brands wishing to reach a large audience and…
Importance of video content on Instagram Increased engagement with video content Video content has become an essential element on social networks, especially on Instagram. Indeed, Instagram is a visual platform that promotes the sharing of attractive and engaging content. Videos capture users’ attention more effectively than images or text alone. They generate stronger engagement and…
Optimize your Instagram profile Use an Attractive Profile Picture The first step to optimizing your Instagram profile is to choose an attractive profile photo. Make sure the image represents your brand or personality well. Use a high-quality photo that is easily recognizable, even in small format. Write an effective bio Your bio is the perfect…
Image format trends on Instagram in 2024 The dominance of interactive stories Instagram continues to drive user engagement through interactive stories. In 2024, brands will massively adopt this ephemeral and engaging format to communicate with their audience. Interactive stickers, polls, and Q&As remain popular tools for engaging with subscribers in a more authentic way. The…
Define your strategic objectives Define your strategic objectives on social networks Social media has become an essential tool for brands looking to strengthen their online presence, grow their community and achieve their business goals. To succeed on social media, it is essential to clearly define your strategic objectives. By identifying your priorities and establishing concrete…
Recommendation algorithms Understanding social media recommendation algorithms Recommendation algorithms are complex mechanisms used by online platforms to personalize the content displayed to each user based on their preferences, browsing history and past interactions with the site. On social networks such as Instagram, Facebook Or Youtube, these algorithms play a crucial role in the user experience…
