Understanding key performance indicators in web analytics In web analytics, key performance indicators or KPIs (Key Performance Indicators) are quantitative measures used to evaluate the effectiveness of an online strategy. These metrics, when chosen well, provide a clear picture of the performance of a website or digital campaign. Understanding them and using them correctly is…
Understanding the concept of influential marketing THE influencer marketing is a marketing method that focuses on using key opinion leaders to drive your brand’s message to the mass market. This form of marketing not only influences consumers’ purchasing decisions, but also their way of perceiving a brand or product. Influencer marketing for SMEs Small and…
Understanding the role of images in SEO The importance of images: A key element for your SEO strategy In the world of natural referencing, a detail that is often overlooked concerns the importance of pictures. However, they play a vital role in the SEO (Search Engine Optimization) and can greatly help improve the visibility of…
Understand your target audience In digital marketing, understanding your target audience is essential to developing an effective strategy. By knowing the needs, preferences and behavior of your audience, you can adapt your messages, products and communication channels to maximize your impact. In this article, we’ll walk you through the key steps to understanding your target…
Steps to create a LinkedIn Carousel Definition of a LinkedIn Carousel A LinkedIn carousel is a visual content feature that allows users to share multiple images or videos in a single post. This allows you to tell a story, present products or services, or share advice on a series of slides. Carousels are a great…
Reading notification What is read notification? Read notification is a feature that allows the sender of an email to know if their message has been read by the recipient. This option is especially useful for professionals who want to track the receipt and reading of their important emails. How does it work? Once enabled, read…
Understand the importance of boosting your presence on Instagram Introduction: Why Instagram is essential for your digital strategy These days, Instagram has become much more than just a photo-sharing platform. With more than a billion monthly active users, this social network has become a real must-have for brands wishing to reach a large audience and…
Importance of video content on Instagram Increased engagement with video content Video content has become an essential element on social networks, especially on Instagram. Indeed, Instagram is a visual platform that promotes the sharing of attractive and engaging content. Videos capture users’ attention more effectively than images or text alone. They generate stronger engagement and…
Use the Instagram Carousel to diversify your content Increase engagement with the Instagram Carousel Using the Instagram Carousel is a great way to diversify your content and increase audience engagement. By posting multiple images or videos in a single post, you provide an interactive experience for your followers, encouraging them to scroll to see what’s…
Define your target Identify your ideal clientele For an effective marketing strategy, it is essential to precisely define your target. This involves drawing up a portrait of your ideal customer base by taking into account demographic (age, gender, location), socio-economic (income, profession) and behavioral (purchasing habits, interests) criteria. Analyze your personas Creating personas is a…
