The power of real-time engagement The importance of live videos for real-time engagement The world of digital communication has undergone profound changes with the advent of live videos. These offer an unparalleled level of interaction and engagement. The feeling of real time and the immediacy they provide strengthen the connection between the audience and the…
Understanding the Role of Social Media in Customer Service With the rise of Digital Marketing, customer relations have greatly evolved. One of the major players in this revolution is none other than the social networks. True exchange platforms, they have become an essential tool for customer service.How do social networks influence customer relations? What role…
The context of LinkedIn What is LinkedIn? LinkedIn is a professional online social network that connects professionals around the world. It was launched in 2003 and today has more than 700 million members spread across more than 200 countries. LinkedIn allows users to create a professional profile where they can display their skills, experiences, and…
Optimize your LinkedIn profile 1. Use a professional profile photo Have a professional profile photo is essential to making a good first impression. Make sure your photo is recent, of good quality and reflects your seriousness. 2. Write a powerful summary Use your LinkedIn summary to highlight your skills, experiences and professional objectives. Use relevant…
Access to an extensive professional network Maximize your professional opportunities When it comes to developing a career or finding new professional opportunities, having a strong network is essential. LinkedIn Premium provides privileged access that can significantly expand your professional network, allowing you to connect with key people in your field and beyond. Targeted expansion of…
Recommendation algorithms Understanding social media recommendation algorithms Recommendation algorithms are complex mechanisms used by online platforms to personalize the content displayed to each user based on their preferences, browsing history and past interactions with the site. On social networks such as Instagram, Facebook Or Youtube, these algorithms play a crucial role in the user experience…
Make your LinkedIn profile attractive and professional 1. Choose a professional profile photo First impressions are crucial on LinkedIn. Opt for a professional profile photo, preferably a sober, high-quality portrait. Make sure your face takes up the majority of the image and that it reflects your seriousness and professionalism. 2. Write a powerful summary Your…
Monthly active users in 2024 Monthly active user growth forecast In 2024, the number of monthly active users on digital platforms continues to grow significantly. Industry giants such as Youtube, Facebook, And Instagram are experiencing a steady increase in their user base. Monthly active users comparison table Platform Number of monthly active users in 2024…
The importance of networking in the professional world Social and professional connection Networking, or professional networking, plays a crucial role in the world of work. It helps create and maintain social and professional connections that can prove valuable throughout an individual’s career. By establishing strong relationships with other professionals, one promotes the exchange of information,…
Understand the characteristics of each social platform Social platforms have become essential tools for companies wishing to develop their online presence and reach their target audience. Each platform has its specificities and it is important to understand them to adapt your communication strategy. Let’s break down the key features of some of the most popular…
