Understand the challenges of online visibility for your brand Notoriety in marketing, it’s what ? Simply put, it is the extent to which your brand is known and recognized by the public. The higher your awareness, the more likely people are to think of your brand when they need products or services you provide.The importance…
Development of new technologies: influential tools for digital marketing The essential role of new technologies in digital marketing Contemporary digital marketing is dominated by titanic forces such as GAFA, GAFAM and NATU, which have firmly anchored their presence in the global technological landscape. But more importantly, these giants brought with them cutting-edge tools and innovative…
Understand the concept of retargeting Retargeting, or advertising retargeting, is a marketing strategy used to re-create engagement with potential customers who have already interacted with your brand or website. By using tracking technologies such as tracking and device ID, retargeting allows advertisers to personalize their messages based on user activity on the website.It is possible…
Understand the specific challenges of digital marketing Digital marketing: a constantly evolving landscape Over the years, the Digital Marketing has become an essential component of any successful business strategy. It encompasses various aspects, ranging from choosing a digital communications agency to applying content marketing techniques in the industry. Even more so in this world where…
The importance of predictive analytics in digital marketing In a world where Digital Marketing has taken on great importance, the role ofpredictive analytics has become crucial. Marketing is now an increasingly data-driven business, and predictive analytics is the cutting-edge tool that allows marketers to predict future trends, understand their customers, and make informed strategic decisions….
Understand the concept of multichannel content strategy Define a multichannel content strategy A multichannel content strategy is a marketing approach that involves interacting with customers across different direct and indirect communication channels. These channels include retail platforms, websites, mobile applications, direct marketing, catalogs and personal contacts. From multichannel strategy to omnichannel There multichannel content strategy…
Understand your target audience In digital marketing, understanding your target audience is essential to developing an effective strategy. By knowing the needs, preferences and behavior of your audience, you can adapt your messages, products and communication channels to maximize your impact. In this article, we’ll walk you through the key steps to understanding your target…
Define your strategic objectives Define your strategic objectives on social networks Social media has become an essential tool for brands looking to strengthen their online presence, grow their community and achieve their business goals. To succeed on social media, it is essential to clearly define your strategic objectives. By identifying your priorities and establishing concrete…
Recommendation algorithms Understanding social media recommendation algorithms Recommendation algorithms are complex mechanisms used by online platforms to personalize the content displayed to each user based on their preferences, browsing history and past interactions with the site. On social networks such as Instagram, Facebook Or Youtube, these algorithms play a crucial role in the user experience…
Definition of digital marketing THE Digital Marketing (or digital) refers to all marketing strategies and actions implemented on digital media and channels. It brings together all practices aimed at promoting products or services using digital technologies, such as the internet, social networks, search engines, mobile applications, and many others. The main axes of digital marketing…
