découvrez comment le retargeting peut multiplier vos conversions et booster votre activité. apprenez à tirer parti de cette stratégie marketing efficace pour attirer et fidéliser davantage de clients.

Retargeting: the key to boosting your conversions?

Understand the concept of retargeting

Retargeting, or advertising retargeting, is a marketing strategy used to re-create engagement with potential customers who have already interacted with your brand or website. By using tracking technologies such as tracking and device ID, retargeting allows advertisers to personalize their messages based on user activity on the website.
It is possible to compare retargeting to a salesperson approaching visitors to their store, reminding them of the items they showed interest in during their last visit. The goal of retargeting is to bring these visitors back to the website, with the intention of converting them into customers.

What are the different forms of retargeting?

Retargeting can take different forms. Two of the most common forms are email retargeting and mobile app retargeting.
Email retargeting uses the visitor’s email address to send them personalized emails, reminding them of the products or services in which they have shown interest. Email retargeting has proven to be a very effective weapon in ecommerce, particularly for bringing back customers who abandoned their shopping cart before finalizing the transaction.
THE retargeting via a mobile application, on the other hand, targets users who have a specific application installed on their device. Advertisers can use this form of retargeting to re-engage users who are no longer using the app, or to encourage active users to take a specific action.

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The role of tracking and device ID in retargeting

Tracking and device ID are two key elements of retargeting. Thanks to tracking technologies, advertisers can collect data about user behavior on their website. This information may include pages visited, products viewed, purchases made, etc.
The device ID, for its part, allows you to identify a specific device (computer, smartphone, tablet, etc.). By combining tracking and device ID, advertisers can create personalized advertisements targeting users on different devices.

How to use app retargeting to activate or re-engage your users?

App retargeting can be a powerful tool for re-engaging and even activating your users. With a good retargeting strategy, you can remind your users why they downloaded your app in the first place, while also introducing them to new features or offers that might interest them.
However, the effectiveness of your retargeting strategy will depend on the quality and relevance of the ads you serve. It is therefore essential to understand the behavior of your users and offer them content that is of value to them.
In summary, retargeting allows you to strengthen the engagement of your users by offering personalized advertisements based on their behavior. Using tracking technologies and device ID, retargeting offers a targeted and effective way to convert your website visitors or app users into loyal customers.

How retargeting works to boost conversions

discover how retargeting can be the key to increasing your conversions and optimizing your marketing campaigns. learn how to implement an effective retargeting strategy to boost your conversion rate.

Retargeting: A springboard for your conversions

The world of digital marketing is constantly evolving, but one strategy remains extremely effective: retargeting. Your e-commerce site can convert more customers by implementing an effective retargeting strategy.

Retargeting: What is it?

THE retargeting is a digital marketing strategy that targets visitors to your website who have left the page without taking action – purchasing a product, signing up for a newsletter, downloading an app, etc. This is a powerful approach to recycling which allows you to stay in touch with your audience and increase your chances of conversion.

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Focus on retargeting to boost your conversions

Many brands do not exploit retargeting enough, yet it can be a real conversion machine. According to some studies, the click-through rate of retargeting ads is 10 times higher than that of traditional ads. Yes, you read that right, ten times! And it’s not just the click-through rate that is boosted, the conversion rate follows the same trend.

Create a Successful Facebook Retargeting Campaign

Facebook, with its 2.8 billion active monthly users, is the ideal platform for retargeting. To succeed in your Facebook retargeting campaign, you need to follow a few key steps. For example, it is important to install the Facebook pixel to precisely target your ads. This powerful tracking tag captures user behavior on your website and helps you create more effective ads.

SEA trends in 2021

Retargeting is not just the preserve of social networks. It can also be integrated into your strategy SEA (Search Engine Advertising). SEA 2021 trends advocate personalization and constant performance optimization. Retargeting fits perfectly into this perspective, allowing you to target people already interested in your products or services to increase your conversions.

Optimize your Facebook Ads campaigns

The success of a retargeting strategy also requires optimizing your Facebook Ads campaigns. To do this, regularly adjust your advertisements based on the data collected by the Facebook pixel. The more you know your audience, the more effective your ads will be.

AARRR: A major growth hacking tool

AARRR is a major growth hacking tool, it stands for Acquisition, Activation, Retention, Referrer and Revenue. This is where the retargeting comes into play, more particularly in the Retention phase. It’s all about getting users back to your site to convert, and what’s better than retargeting for that?
Ultimately, retargeting is a powerful digital marketing strategy to boost your conversions. Use all the tools and best practices at your disposal to implement an effective retargeting strategy. This way, you will maximize the chances of converting visitors into real customers. At work !

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The advantages of retargeting in a marketing strategy

discover how retargeting can be the key to increasing your conversion rates and improving your marketing performance.

If you’re familiar with the world of digital marketing, you’ve probably heard of Retargeting. This advanced technique has become a key player in the marketing strategy game, offering a range of considerable benefits for businesses of all sizes.

Understanding Retargeting

Before diving into the benefits, it is important to understand what the Retargeting. Simply put, it’s a method of online advertising that allows you to retarget users who have previously interacted with your website or mobile app. For example, if someone visits your website and leaves without taking an action, such as making a purchase, you can use retargeting to bring them back to your site.

Advantages of Retargeting in a marketing strategy

One of the main benefits of retargeting is that it offers a chance to re-engage those users who left your website without converting. This is a particularly effective way to attract the attention of those who have expressed interest in your brand but have not yet taken the step to make a purchase.
Increased conversions: With retargeting, you have a second chance to convert an interested user into a customer. By using personalized ads based on a user’s browsing behavior, retargeting can help increase conversion rates and ultimately business revenue.
Quality traffic: Retargeting not only attracts more traffic to your website, but also higher quality traffic. The people targeted by retargeting are already interested in your product or service, which increases the chances that they will convert into customers.
Strengthening brand loyalty: Retargeting can also help build brand loyalty because it helps stay at the top of consumers’ minds. By reviewing your ad regularly, users are more likely to think of your brand when they are ready to buy.

Make retargeting the pillar of your digital strategy

Nowadays, it is essential to integrate the retargeting in your overall marketing strategy. Whether you’re looking to reach B2B customers or boost your revenue, this digital marketing method can help you achieve your goals.
Finally, don’t neglect the potential of retargeting. It provides a unique opportunity to reconnect with those who have shown interest in your brand and can help boost conversions and build brand loyalty.

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