What is the blue ocean strategy? Blue ocean strategy is a very common concept in the world of business and corporate strategy. It was popularized by professors W. Chan Kim and Renée Mauborgne in their eponymous work “Blue Ocean Strategy: How to create new strategic spaces”. The blue ocean strategy offers an innovative approach to…
The role of management in innovation Innovation is an essential element of business success in an ever-changing world. The role of management in innovation is therefore crucial to ensure the growth and competitiveness of the organization. Indeed, it is up to managers to establish a culture of innovation, to encourage the creation of new ideas,…
Subject selection What is subject selection? Topic selection is the essential first step in the process of writing a successful blog post. It is the starting point that determines the direction and content of your article. It’s about choosing a topic that is relevant, interesting and engaging for your target audience. Why is it important…
What is customer engagement? Customer engagement is an essential concept in the relationship between a company and its customers. It represents the measurement of the attachment, involvement and loyalty of customers towards a brand or a brand. It is crucial for businesses to establish and maintain a high level of customer engagement, as it can…
Optimize your LinkedIn profile 1. Use a professional profile photo Have a professional profile photo is essential to making a good first impression. Make sure your photo is recent, of good quality and reflects your seriousness. 2. Write a powerful summary Use your LinkedIn summary to highlight your skills, experiences and professional objectives. Use relevant…
Develop relevant and quality content Understand the importance of quality content In the world of the web, content is king. To attract the attention of Internet users and search engines, it is essential to develop relevant and quality content. Well-written, informative and interesting content is the key to increasing the visibility of your website. Whether…
Understanding the acronym CRM What is CRM? The term CRM refers to customer relationship management, in English Customer Relationship Management. It is a strategic approach that aims to understand, anticipate and respond to customer needs in a personalized and effective manner. The benefits of CRM Companies use software CRM to centralize information about their customers,…
ComEx: definition and role What is ComEx? The ComEx, short for Executive Committee, refers to the highest strategic management body within a company. It is usually made up of the highest-ranking executives such as the CEO, CFO, CMO, etc. The ComEx meets regularly to make the most crucial decisions for the company and define its…
Defining Engagement on Instagram What is engagement on Instagram? L’commitment on Instagram refers to user interaction with content posted by an account. This includes likes, comments, shares, but also time spent viewing posts. In other words, engagement measures followers’ attachment, interest, and interaction with the content on an Instagram account. Why is engagement important on…
Reading notification What is read notification? Read notification is a feature that allows the sender of an email to know if their message has been read by the recipient. This option is especially useful for professionals who want to track the receipt and reading of their important emails. How does it work? Once enabled, read…
