How to create an effective digital marketing strategy?

How to create an effective digital marketing strategy?

Understand the basics of digital marketing What is digital marketing? Digital marketing, also called online marketing or digital marketing, is the use of digital technologies to promote and market products and services. It encompasses a wide range of tactics and channels, such as websites, social media, email marketing, online advertising, search engines and much more….

Digital marketing: How to define it and put it into practice?

Digital marketing: How to define it and put it into practice?

Definition of digital marketing THE Digital Marketing (or digital) refers to all marketing strategies and actions implemented on digital media and channels. It brings together all practices aimed at promoting products or services using digital technologies, such as the internet, social networks, search engines, mobile applications, and many others. The main axes of digital marketing…

How to develop an effective digital communications plan?

How to develop an effective digital communications plan?

Definition of communication objectives Define communication objectives: When a company or organization implements a communications strategy, it is essential to clearly define its objectives. Communication objectives represent the concrete results that the entity wishes to achieve through its communication actions. The importance of communication objectives: Communication objectives serve as a guide to direct communication actions…

How to develop effective influencer marketing strategies with influencers?

How to develop effective influencer marketing strategies with influencers?

Identifying influencer marketing campaign goals Define campaign objectives When a company embarks on an influencer marketing campaign, it is essential to start by clearly identifying the objectives to be achieved. These objectives must be specific, measurable, achievable, relevant and time-defined, i.e. SMART. To do this, it is important to ask the right questions: By accurately…

How to optimize your landing page to boost your conversions?

How to optimize your landing page to boost your conversions?

Understanding the Crucial Role of an Effective Landing Page A landing page, also called landing page, is an essential element of digital marketing. Its mission is simple but essential: to convince the visitor to carry out a specific action, such as subscribing to a newsletter, purchasing a product or downloading software. It is the gateway…

SEA: The key to online visibility?

SEA: The key to online visibility?

Understanding Search Engine Advertising (SEA) SEO and SEA: Two Levers of Digital Marketing THE Digital Marketing consists of numerous levers, among which we find the Search Engine Optimization (SEO) and the Search Engine Advertising (SEA). These two elements are complementary and their union is undoubtedly the strength of web referencing.The SEO strategy consists of optimizing…

How to choose between Google Ads and Facebook Ads for your online advertising?

How to choose between Google Ads and Facebook Ads for your online advertising?

Understanding the differences between Google Ads and Facebook Ads Google AdMob versus Facebook Ads: the duel of the mobile advertising giants When it comes to choosing an online advertising platform, there are two giants: Google Ads And Facebook Ads. These two platforms are often compared for their abilities to target mobile users. However, it is…