Development of new technologies: influential tools for digital marketing The essential role of new technologies in digital marketing Contemporary digital marketing is dominated by titanic forces such as GAFA, GAFAM and NATU, which have firmly anchored their presence in the global technological landscape. But more importantly, these giants brought with them cutting-edge tools and innovative…
Understand the specific challenges of digital marketing Digital marketing: a constantly evolving landscape Over the years, the Digital Marketing has become an essential component of any successful business strategy. It encompasses various aspects, ranging from choosing a digital communications agency to applying content marketing techniques in the industry. Even more so in this world where…
Understanding the Role of Social Media in Customer Service With the rise of Digital Marketing, customer relations have greatly evolved. One of the major players in this revolution is none other than the social networks. True exchange platforms, they have become an essential tool for customer service.How do social networks influence customer relations? What role…
Understand the concept of multichannel content strategy Define a multichannel content strategy A multichannel content strategy is a marketing approach that involves interacting with customers across different direct and indirect communication channels. These channels include retail platforms, websites, mobile applications, direct marketing, catalogs and personal contacts. From multichannel strategy to omnichannel There multichannel content strategy…
Optimize your Instagram profile Use an Attractive Profile Picture The first step to optimizing your Instagram profile is to choose an attractive profile photo. Make sure the image represents your brand or personality well. Use a high-quality photo that is easily recognizable, even in small format. Write an effective bio Your bio is the perfect…
Definition of digital marketing THE Digital Marketing (or digital) refers to all marketing strategies and actions implemented on digital media and channels. It brings together all practices aimed at promoting products or services using digital technologies, such as the internet, social networks, search engines, mobile applications, and many others. The main axes of digital marketing…
Definition of communication objectives Define communication objectives: When a company or organization implements a communications strategy, it is essential to clearly define its objectives. Communication objectives represent the concrete results that the entity wishes to achieve through its communication actions. The importance of communication objectives: Communication objectives serve as a guide to direct communication actions…
Understand the importance of social networks in building brand image The undeniable impact of social networks on brand image In today’s digital world, social networks play a major role in a brand’s communication strategy. The impact of social networks on brand image is well established; they have become a real lever for building, managing and…
Understanding the specificity of digital marketing for startups The bustling world of startups and digital marketing The world of startups is constantly buzzing. These innovative companies are often at the forefront of using digital tools to grow their business. An illustrative case is that of the Swiss start-up Taurus which recently raised $65 million to…
Why digital marketing is essential for your e-commerce In the digital age, the e-commerce has become an essential sector of the global economy. To survive and thrive in this competitive environment, businesses must adopt digital marketing strategies effective and targeted. Here’s why. The importance of a strong online presence Your customers are online. Whether on…
