How to use social media effectively for customer service?

How to use social media effectively for customer service?

ByVincent Patenaude

Understanding the Role of Social Media in Customer Service With the rise of Digital Marketing, customer relations have greatly evolved. One of the major players in this revolution is none other than the social networks. True exchange platforms, they have become an essential tool for customer service.How do social networks influence customer relations? What role…

What is customer engagement and how to cultivate it?

What is customer engagement and how to cultivate it?

ByVincent Patenaude

What is customer engagement? Customer engagement is an essential concept in the relationship between a company and its customers. It represents the measurement of the attachment, involvement and loyalty of customers towards a brand or a brand. It is crucial for businesses to establish and maintain a high level of customer engagement, as it can…