What is incremental innovation? Incremental innovation is a process of continuous improvement which consists of making incremental modifications and improvements to an existing product, service or process, in order to optimize its operation and provide additional value. Unlike disruptive innovation, which aims to revolutionize a market by introducing new technologies or radically different concepts, incremental…
Technological advances in voice generators in 2024 The constant progress of voice generators in 2024 Voice generators, also known as text-to-speech, are undergoing constant evolution in 2024. Technological advancements in this area provide improved performance, a more natural voice, and a more immersive user experience. The integration of artificial intelligence The integration of artificial intelligence…
Understanding artificial intelligence in digital marketing AI: a transformative tool for digital marketing L’artificial intelligence (AI), abandoning its status as a science fiction to become a very tangible reality, is gradually shaping, among other things, the landscape of Digital Marketing. Intruding into many sectors, this cutting-edge technology is shaking up habits and opening up particularly…
Understanding chatbots and their role in digital marketing Chatbots: Crucial players in digital marketing Chatbots are today essential actors on the stage of Digital Marketing. These intelligent computer programs capable of simulating a conversation with a user are one of the 13 trends in digital marketing and communication expected for 2024.At the forefront of innovation,…
Understanding Big Data and its importance in digital marketing The importance of digital and artificial intelligence in the business world In today’s world, marked by increasing digitalization, artificial intelligence and big data have become essential pillars of business strategy. Indeed, these technologies make it possible to exploit massive volumes of data to generate relevant insights…
Understanding artificial intelligence and virtual reality Deciphering digital marketing through artificial intelligence At the heart of Digital Marketing, today we find tools at the cutting edge of technology: theArtificial Intelligence (AI) occupies a place of choice. Among the most notable trends in recent years is digital communication via AI, which has profoundly transformed the marketing…
