How to optimize the use of social media in B2B?

How to optimize the use of social media in B2B?

Understanding the importance of social media in B2B Social media as an essential business lever in B2B THE social media have become an essential component of the B2B marketing field. Whether to improve visibility, strengthen customer engagement or boost sales, social media allows organizations to diversify their approaches and enrich their growth strategies.According to various…

How to measure engagement rate on Instagram?

How to measure engagement rate on Instagram?

Defining Engagement on Instagram What is engagement on Instagram? L’commitment on Instagram refers to user interaction with content posted by an account. This includes likes, comments, shares, but also time spent viewing posts. In other words, engagement measures followers’ attachment, interest, and interaction with the content on an Instagram account. Why is engagement important on…