Blue ocean strategy: Revolution or just buzz?

Blue ocean strategy: Revolution or just buzz?

ByVincent Patenaude

What is the blue ocean strategy? Blue ocean strategy is a very common concept in the world of business and corporate strategy. It was popularized by professors W. Chan Kim and Renée Mauborgne in their eponymous work “Blue Ocean Strategy: How to create new strategic spaces”. The blue ocean strategy offers an innovative approach to…

How to succeed in innovation management?

How to succeed in innovation management?

ByVincent Patenaude

The role of management in innovation Innovation is an essential element of business success in an ever-changing world. The role of management in innovation is therefore crucial to ensure the growth and competitiveness of the organization. Indeed, it is up to managers to establish a culture of innovation, to encourage the creation of new ideas,…