What is customer engagement and how to cultivate it?

What is customer engagement and how to cultivate it?

ByVincent Patenaude

What is customer engagement? Customer engagement is an essential concept in the relationship between a company and its customers. It represents the measurement of the attachment, involvement and loyalty of customers towards a brand or a brand. It is crucial for businesses to establish and maintain a high level of customer engagement, as it can…

How to build an engaged community to retain your online customers?

How to build an engaged community to retain your online customers?

ByVincent Patenaude

Understand the importance of an engaged community for customer loyalty In the cutthroat world of e-commerce, building customer loyalty is of paramount importance. The emergence of the notion of engaged community transforms this loyalty into a crucial issue so that it becomes a real sales force. The engaged community or the consumer-centric approachBut what exactly…